Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
Establish the member growth modeling and member lifecycle strategy
Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints
Lead marketing strategy with integrated program perspective on messaging, placement, audience, and offer
Lead testing strategy for Kohl’s Card and Kohl’s Rewards programs
including value proposition and marketing
Ensure promised benefits are delivered to customers as required and work with Compliance/Capital One to resolve any risk events that occur
Partner cross-functionally to deliver loyalty offerings across all channels
Integrate the Loyalty program voice and brand expression within broader marketing
Lead and influence direct reports, systems and projects to achieve unit goals in accordance with company policies and practices
Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area
Additional tasks may be assigned as necessary

Bachelor’s Degree
9+ years prior Marketing experience
Exceptional strategic thinking and analytical skills
Strong communication, influencing and partnering skills
Innovative thinker with ability to synthesize data and blend with intuition and experience
Ability to thrive in a fast-paced environment with changing business needs
Demonstrated success in Loyalty program strategy and execution
Previous retail experience

Director, Loyalty

Key skills