Associate Marketing Manager, Healthcare

Role Overview

• Support the development of the Belgian marketing strategy together with the Senior Marketing Manager Benelux and translate it into clear local execution plans.
• Lead the end-to-end execution of marketing initiatives in Belgium, ensuring timely and high-quality delivery across campaigns, events (online and live), and content.
• Adapt and localise regional (EMEA/global) campaigns to the Belgian market, ensuring relevance and compliance.
• Collaborate closely with Sales, Medical Affairs, Regulatory and Legal to develop and approve materials in line with local requirements.
• Drive both HCP (B2B) and Direct-to-Consumer (DTC) marketing initiatives, ensuring a consistent and customer-centric approach.
• Coordinate agencies and external partners to deliver integrated, multi-channel campaigns (digital, PR, events, content).
• Monitor campaign performance and key KPIs, providing insights and recommendations for optimisation.
• Support market understanding by gathering insights on customer needs, competitive landscape, and healthcare environment in Belgium.
• Ensure alignment with broader Benelux and EMEA priorities while representing the specific needs of the Belgian market.

Requirements

• 5-8 years of experience in marketing, preferably in healthcare or a regulated environment.
• Experience in both HCP (B2B) and DTC marketing, with strong multi-channel campaign execution skills.
• Highly organised and able to manage multiple projects in a fast-paced environment.
• Strong collaboration skills across functions (marketing, sales, medical) and levels (local to EMEA).
• Fluent in Dutch and French, with strong English skills for international collaboration.
• Hands-on, proactive, and execution-focused, with strong communication skills to engage diverse stakeholders.
• Passionate about making a positive impact in healthcare and patient outcomes.

Benefits

• A front row seat to life changing CGM technology.
• Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.