About this role
Role Overview
- Master and consistently apply the brand’s tone of voice for the Chinese market.
- Lead the development of original and transcreated copy across key channels, including social media campaign assets, social post copy, SEM content, display ads, product naming.
- Collaborate closely with the in-country Localization Manager, Creative team, and Marketing team.
- Present creative concepts in live calls and facilitate productive discussions.
- Ensure all creative outputs align with strategic objectives, audience insights, and brand voice guidelines.
- Attend VO sessions, guide talent during recording, and support the mixing process.
Requirements
- Extensive experience in transcreation and conceptual copywriting.
- Strong portfolio showcasing high-impact brand work.
- Senior-level experience required, with 5+ years of professional copywriting experience.
- Native-level Chinese.
- Excellent English (written and spoken).