Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms
Build and embed AI and automation tools into daily workflows
Partner with SEO, Web, and Product teams to align paid and organic search strategy
Define the SEM measurement framework and communicate insights to senior leadership

7+ years of experience in paid search / search engine marketing (SEM)
at least 2 years managing global programs with significant budget accountability
Deep hands-on expertise in Google Ads and Microsoft Advertising
Strong understanding of search engine optimization (SEO) principles
Familiarity with evaluating answer engine optimization (AEO) and AI search landscape
Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau

Global Paid Search Senior Manager

Key skills