Achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program.
Responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.
Communicate & tell stories effectively, and collaborate closely with internal and external stakeholders.
Diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance.
Comfortably communicate with leadership including the executive (S-team) team.

7+ years of related professional experience directly executing and managing paid search programs
Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding
Experience directly managing large budgets, i.e. $1M+ per month
Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
Experience working with Google Smart Bidding, specifically tROAS
Google Ads certification for Search (preferred)
2+ years experience leading a team of one or more specialists (preferred)
Experience with YouTube Demand Gen, Performance Max, AI Max (preferred)
Track record of building/leveraging AI agents to automate paid search operations (preferred)
Proficiency with Looker or equivalent data visualization tools (preferred)
Proficiency with first-party data integration tools like Freshpaint, Segment, etc. (preferred)

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Senior Manager, Paid Search

Key skills