Define and lead the vision and operating strategy for Global Growth Systems across Salesforce
Build Salesforce’s next-generation intelligent growth engine spanning digital engagement, lifecycle orchestration, AI, automation, experimentation, and customer intelligence
Transition marketing from static, campaign-based execution to an adaptive, always-on growth system
Architect unified customer engagement systems across paid, owned, web, lifecycle, SEO/SEM, social, and emerging AI-driven channels
Design intelligent decisioning systems that continuously optimize acquisition, conversion, retention, and expansion in real time
Lead the adoption and integration of AI, automation, and agentic technologies across the global marketing ecosystem
Partner deeply with Product & Engineering to build scalable growth infrastructure, customer experiences, experimentation systems, and AI-powered workflows
Create an operational culture grounded in experimentation, speed, accountability, data, and measurable business outcomes
Drive organizational transformation, capability building, and operating model evolution across people, process, and technology
Build and lead a world-class global organization spanning growth, marketing technology, AI, analytics, automation, and digital strategy
Establish Salesforce as an industry leader in AI-powered enterprise growth systems

Proven builder and operator with deep accountability for business outcomes, not just marketing activities
Experience leading large-scale digital growth, performance marketing, lifecycle, growth platform, or marketing systems organizations at global scale
Strong systems thinker with the ability to connect customer behavior, data, technology, AI, and execution into scalable operating models
Deep expertise across AI, automation, experimentation, analytics, MarTech, lifecycle engagement, and digital ecosystem design
Track record of transforming legacy operating models into modern, high-velocity growth organizations
Ability to build strong trust and operational partnership across Product & Engineering, Sales, Data Science, and Marketing
Strong understanding of customer acquisition economics, conversion systems, engagement signals, and full-funnel optimization
Experience designing and operating real-time decisioning and experimentation systems
Strong organizational leadership capabilities with experience scaling high-performing global teams through transformation
High degree of curiosity and conviction around how AI and agentic systems will reshape enterprise growth
Executive presence and communication skills with the ability to influence at the highest levels of the company
Comfortable operating in highly dynamic, cross-functional, and ambiguous environments.

SVP, Global Growth Systems

Key skills