Property Lifecycle Marketing Manager

Role Overview

• Execute and oversee property-level marketing updates across websites, listings, promotions, and digital advertising platforms.
• Manage onboarding and offboarding marketing services for new acquisitions, transitions, and dispositions to ensure timely and accurate go-live and removal.
• Assist regional marketers with regular audits of property digital presence to ensure accuracy, compliance with brand standards, and alignment with portfolio goals by owning the MAC audit process.
• Own and continuously improve standard operating procedures (SOPs) related to property lifecycle marketing activities in partnership with, and with final governance approval and rollout from, Marketing Operations.
• Identify inefficiencies, recurring issues, or gaps in execution and recommend scalable process improvements to be evaluated and prioritized through a PLM framework to avoid local solutioning.
• Partner with leadership to help define success metrics (e.g., turnaround time, audit accuracy, satisfaction scores) and track performance against them.
• Champion standardization efforts across regions to ensure consistent execution while allowing for portfolio-specific needs.
• Champion and implement nationally-approved system and process improvements, rules, and upstream fixes.
• Serve as a subject-matter resource for property teams on lifecycle-related marketing processes.
• Act as a centralized intake point for lifecycle marketing requests, helping triage, prioritize, and route work efficiently.
• Collaborate with internal marketing, technology, and vendor partners to ensure updates are implemented accurately and on time.

Requirements

• Bachelor's degree or equivalent experience.
• 1–3 years of experience in property marketing, digital marketing, or marketing operations preferred.
• Ability to manage time effectively to handle multiple projects simultaneously.
• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Comfortable with data entry, task tracking, and repetitive accuracy-driven work.
• Deep experience and knowledge of Property Management platforms such as Yardi, RealPage, Entrata.
• Prefer candidate with experience and knowledge of CRM, Project Management, Ticketing tools platforms such as Salesforce, Wrike, Service Central.
• Ability to maintain consistency across a portfolio using established processes and national standards.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off.
• All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service!
• Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.