Senior Account-Based Marketing Manager

Role Overview

• Own Filigran's global ABM strategy: Define and lead a multi-tiered ABM program (1:1, 1:few, 1:many) across EMEA and global priority markets — including multi-quarter planning, experimentation strategy, and investment prioritization
• Drive enterprise pipeline: Partner with Sales leadership and Revenue Operations to identify, score, and activate target account lists — translating account intelligence into qualified pipeline and accelerated deal velocity
• Build and scale personalized programs: Develop highly tailored campaigns by vertical, persona, and account — spanning email, paid, social, events, and direct outreach — with a scalable, repeatable playbook others can build on, with the help of the entire Marketing team.
• Shape organizational processes: Define and improve how Filigran approaches ABM — from tooling and data infrastructure to cross-functional workflows between Marketing, Sales, and RevOps
• Align complex stakeholder groups: Serve as the connective tissue between Marketing, Sales, BDRs, and Leadership — driving alignment on account strategy, messaging, and pipeline goals
• Measure, report, and iterate: Own ABM KPIs (pipeline influence, account engagement, deal velocity, win rates), report to leadership, and drive continuous improvement through structured experimentation
• Enable and coach: Equip AEs and BDRs with account-specific playbooks, insights, and assets; occasionally coach other team members on ABM best practices and prioritization frameworks
• Champion AI-powered execution: Leverage AI tools and automation to scale personalization, sharpen targeting, and drive efficiency across the entire ABM motion

Requirements

• 7–10 years of experience in B2B marketing, with at least 4–5 years focused on ABM — ideally in cybersecurity, SaaS, or enterprise tech
• Recognized ABM expert with a proven track record of owning global or multi-regional programs that generated measurable pipeline and influenced enterprise deals
• Deep experience with ABM platforms (e.g., 6sense, Demandbase, Terminus, Rollworks), marketing automation (HubSpot), and CRM-based segmentation
• Demonstrated ability to define strategy, improve organizational processes, and coach others — not just execute campaigns
• Strong record of aligning complex, cross-functional stakeholder groups including Sales leadership and executive sponsors
• Excellent written and verbal communication in English (French a plus)
• Comfortable owning outcomes end-to-end in a fast-paced, high-growth, remote-first environment with high autonomy
• Bonus: Experience in cybersecurity marketing, threat intelligence, or open-source GTM; familiarity with CISO/SOC buyer personas
• Strong interest in AI — comfortable leveraging AI-powered tools (LLMs, copilots, automation) to improve workflows and scale impact

Tech Stack

• Cyber Security

Benefits

• Competitive pay + equity
• everyone shares in our success
• Remote-first, flexible, and balanced
• work that fits your life
• Your setup, your choice
• pick the gear that works for you
• Twice-a-year gatherings
• we meet in person for regional and global offsites to connect, collaborate, and strengthen our culture beyond the screen