External Communications, Operations & Analytics Specialist – Experienced or Senior
Berkeley, Florida, United States of America
Full Time
4 days ago
$81,600 - $126,500 USD
Visa Sponsor
Key skills
AIArtificial IntelligenceAnalyticsCommunication
About this role
Role Overview
Lead the creation and execution of earned media strategies that align with BDS objectives, including proactive outreach and engagement with key media stakeholders.
Maintain strong relationships with trade media, ensuring timely and accurate coverage of BDS initiatives and stories.
Edits and ensures first-time quality for news releases and Response-to-Query (RTQ) documents, de-conflicting potential issues.
Collaborate with communications colleagues and subject matter experts to identify emerging issues and opportunities, adjusting strategies as necessary to maximize impact.
In alignment with BDS Comms partners, develop and execute owned media strategy for aligned portfolio, especially during surge efforts (major events and milestones).
Generate opportunities to deploy the BDS narrative or BDS-level narrative pillars across Paid, Earned, Shared and Owned (PESO) channels.
Collaboratively, proactively manage and streamline External Communications (EC) meetings, process, reports and tools.
Help build consistent approach and governance to implement and maintain Proactive News Agenda tracking through Opal.
Develop and drive Issues & Positions development process.
Manage the drafting, editing, and distribution of press materials, including press releases, media advisories, and company statements.
Manage External Communications function measurement dashboard, aligned with Analytics, Tools & Artificial Intelligence (AI) Strategy team.
Monitor earned, owned and shared media coverage, and analyze results to inform future communications strategies and improve outcomes.
Requirements
Bachelors degree or higher
3+ years of experience in advertising, marketing, and/or external communications
3+ years of experience influencing and building strong relationships with stakeholders and partners across teams
3+ years of experience applying verbal and written communication skills including spelling, grammar, punctuation, form and style, proof reading and editing skills
Experience with producing, writing and editing multiple communications deliverables such as news releases, statements, RTQs, feature stories, speeches, videos, social media, etc.
Capability to work independently and with a cross-functional team
Willing and capable to travel domestically and internationally as needed