Manager, Marketing Technology – Enablement

Role Overview

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Requirements

• 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, and multi-channel campaign orchestration.
• Experience with Adobe Marketo a plus.
• Proven track record designing and delivering training programs, enablement materials, and documentation for technical marketing platforms to diverse audiences (technical vs not).
• Experience evaluating and implementing new marketing channels (SMS, push, in-app, social, etc.) including vendor selection, POC execution, and rollout planning.
• Experience creating templates, standards, and governance frameworks that balance consistency with flexibility across multiple teams while factoring in improvement to operational efficiency and team effectiveness.
• Technical curiosity and ability to learn new marketing technologies quickly; comfort working alongside technical teams even if not writing code.
• Familiarity with AMPscript and SSJS is a plus.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.

Tech Stack

• Cloud

Benefits

• medical, dental, and vision coverage
• paid time off
• an Employee Assistance Program
• wellness and travel reimbursement
• travel discounts
• International Airlines Travel Agent Network (IATAN) membership