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Director of Growth at Vera Bradley | JobVerse
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Director of Growth
Vera Bradley
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Director of Growth
New York City, New York, United States of America
Full Time
1 week ago
$140,400 - $210,600 USD
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Key skills
AI
Analytics
About this role
Role Overview
Own and lead customer acquisition and performance marketing strategy
Drive profitable growth through optimization of various performance metrics
Develop channel-level forecasting models and performance reporting
Partner closely to align campaigns with product launches and commercial priorities
Shape the digital growth strategy as part of transformation initiatives
Identify and evaluate emerging acquisition opportunities
Utilize measurement frameworks to evaluate channel effectiveness
Lead and manage external agencies and strategic marketing partners
Serve as a trusted marketing partner across teams
Requirements
Bachelor’s degree in Marketing, Business, Analytics, or related field preferred
7+ years of experience in performance marketing, growth marketing, or digital commerce roles
Strong hands-on experience managing Paid Search, Paid Social, and Affiliate programs
Experience managing multi-million dollar digital media budgets
Deep understanding of attribution, incrementality, forecasting, and customer economics
Experience with or managing external agencies and marketing technology partners
Familiarity with marketplaces, retail media, social commerce, and emerging digital growth channels
Experience leveraging AI tools and automation strongly preferred
Benefits
Variety of medical, dental, and vision programs
Flexible spending accounts
Employer provided life insurance
Short-term and long-term disability
401k plan with company match and immediate vesting
Up to 3 weeks of paid time off in the first year
Paid holidays and bereavement leave
Voluntary time off for community service
Access to wellness programs and counseling services
Generous employee discount on products
Bonus opportunities and other ancillary benefits
Apply Now
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