Develop, implement, and manage email marketing campaigns and automated flows using Klaviyo (or similar platforms) across clients
Create and execute SMS marketing campaigns to drive customer engagement and sales
Design email templates and write compelling copy that aligns with brand voice and client objectives
Segment and target email lists to deliver personalized, relevant messaging to the right audiences
Monitor and analyze campaign performance, making data-driven adjustments to optimize results
Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
Collaborate with creative and client teams to produce engaging, high-converting marketing materials
Maintain and grow email and SMS subscriber lists in full compliance with applicable regulations (CAN-SPAM, GDPR, etc.)
Report on key performance metrics and provide actionable insights to improve campaign effectiveness
Stay current with the latest trends, tools, and best practices in email and SMS marketing
Audit new client accounts and provide detailed 3/6/12m roadmaps

3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
Proficiency in Klaviyo is mandatory
Strong analytical skills with the ability to interpret data and translate it into strategic decisions
Excellent copywriting and editing skills with a keen eye for brand voice
Hands-on experience with A/B testing and conversion rate optimization
Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
Ability to manage multiple projects independently while also contributing as a collaborative team member
Strong organizational skills and exceptional attention to detail
Familiarity with eCommerce clients is a plus
Experience working in an eCommerce or marketing agency environment is a plus

PTO, Sick days, Flex Time, & Paid Holidays (options for floating & or religious holidays)
Medical & Dental Benefits offered
Eligibility for 401(k) plan after 1 year of employment, with employer match up to 3%
Opportunities for professional growth and development

Email & SMS Marketing Specialist

Key skills