Category Manager – Private Label

Role Overview

• Own the commercial performance (sales, margin, penetration) of the private label assortment in assigned categories.
• Identify category whitespace and defines the private label product roadmap based on customer needs, branded benchmarks, and competitor analysis.
• Lead supplier sourcing, RFQs, and negotiations with private label manufacturers across Europe; manages tenders and contracts.
• Drive end-to-end new product development: brief, sampling, quality benchmarking, formulation sign-off, packaging, pricing, and on-shelf launch.
• Partner with Quality, Packaging, Design, and Regulatory teams to ensure product quality, compliance, and on-brand presentation.
• Collaborate with branded Category Managers to position private label within the total category architecture (good/better/best, price ladder, range role).
• Partner with Marketing and Supply Chain to plan launches, promotions, forecasting, and stock management for own-brand SKUs.
• Manage the lifecycle of existing private label products: performance reviews, reformulations, cost engineering, range rationalisation, and delisting.
• Provide input into the overall private label strategy, brand architecture, and Joint Business Plans led by the Director of Private Label.
• Track market trends, customer feedback, and category KPIs to continuously improve the own-brand offer.

Requirements

• Bachelor's degree in Business, Economics, Food Technology, Marketing, or equivalent.
• Minimum 3 years' experience in private label / own-brand development, category management, buying, or product development in FMCG, retail, or e-commerce.
• Proven track record of launching and managing own-brand products end-to-end (sourcing, NPD, packaging, pricing, launch).
• Strong negotiation and analytical skills; commercial acumen with full P&L understanding (cost build-up, margin, COGS).
• Experience managing multiple suppliers/manufacturers and complex product portfolios in parallel.
• Strong project management skills and ability to coordinate cross-functional teams under tight timelines.
• Fluency in Czech/Slovak and B2 level in English.

Benefits

• Fair reward
• You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
• Good food every day
• You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
• Life, not just work
• You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
• Personal growth
• You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
• Real impact
• What you do here matters. You’ll see your work changing how people eat and live — from day one.
• Recognition among colleagues
• Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
• Xtra membership
• You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
• Sport & wellbeing
• You’ll stay active with company sports challenges or a subsidised Multisport card.
• A team that sticks together
• You’ll work with people who move fast, support each other and celebrate wins together.