Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement initiatives.
Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs. Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale HighLevel’s trial growth and customer acquisition efforts.
Align campaign messaging, offers, creative assets, and customer journeys across channels
Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
Partner cross-functionally to ensure campaigns are delivered accurately and on time
Improve customer journeys from lead generation through conversion and retention
Ensure campaigns inside HighLevel are organized, scalable, and operationally effective
Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability
Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas
2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members
Strong hands-on experience working within the HighLevel ecosystem
Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel
Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization
Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing
Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights
Strong organizational, communication, stakeholder management, and project management skills
Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments

Manager, Integrated Marketing

Key skills