Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience.
Scale High-Intent Activation: Design nurture and educational programs that bridge the gap for "technical explorers".
Integrate Lifecycle & Product: Work in lockstep with Risk, Product, and Data teams.
Advance Lifecycle Infrastructure: Own the end-to-end requirements gathering necessary to activate comprehensive lifecycle marketing strategies.

Experienced in lifecycle marketing, Product-Led Growth (PLG) onboarding, CRM management, or growth marketing, ideally within B2B SaaS or fintech.
Highly capable of building sophisticated nurture campaigns and automated education loops that successfully drive commercial readiness and conversion.
Commercially astute, understanding how to differentiate messaging between founders arriving with "technical curiosity" versus those with true "commercial readiness".
A strong cross-functional collaborator who can work seamlessly with Data Analysts, Marketing, Product & Engineering (P&E), and Risk Operations.
Driven by a "Learn Fast" philosophy; you look for the path of least resistance to test hypotheses, experiment rapidly, and prove ROI with existing resources before advocating for heavy product engineering investments

Senior Lifecycle Marketing Specialist

Key skills