Develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement
Work cross-functionally as the lead for B2B growth marketing
Define, manage, and execute demand generation programs to drive commercial value
Drive pipeline growth across market segments
Build high-visibility programs that directly influence revenue growth
Design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty
Develop and execute B2B healthcare marketing campaigns
Manage multi-channel email programs that nurture contacts and move prospects through the funnel
Ensure compliance with marketing best practices and maintain campaign integrity
Define, track, and report on core KPIs
Provide regular updates, performance reports, and strategic recommendations

8 to 10 years of experience leading and managing B2B demand generation campaigns
Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot)
Excellent project management, communication, presentation, and cross-functional collaboration skills.
Experience working closely with Sales and Commercial teams
Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
Focus on commercial value creation and measurable ROI
Proven ability to drive projects independently and proactively
1-2 years people management experience
Bachelor’s degree

Senior B2B Growth Marketing Manager

Key skills