Customer Marketing Manager

Time Doctor is a workforce analytics platform that empowers organizations with AI-powered insights into productivity. They are seeking a Customer Marketing Manager to own post-sale marketing functions, focusing on customer engagement, retention, and expansion through strategic programs and collaboration with various teams.

Responsibilities:

• Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base
• Develop lifecycle campaigns tied to key customer milestones — onboarding, feature adoption, renewal windows, and expansion triggers
• Use customer data and product usage signals to segment the base and deliver relevant, timely communications
• Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns
• Use product usage and engagement data to monitor customer health signals and trigger appropriate marketing responses in coordination with CS
• Build and execute campaigns that drive expansion revenue — upsell, cross-sell, and seat growth within existing accounts
• Collaborate with Product Marketing to ensure customers understand the value of new features and product updates
• Develop messaging that helps CS teams position upsell conversations more effectively
• Own and develop TD Academy, Time Doctor's customer education platform. Build course content, manage the learning roadmap in alignment with product releases, design lifecycle triggers tied to enrollment and completion, and measure Academy's influence on adoption, expansion, and retention outcomes
• Build and manage Time Doctor’s customer advocacy program — identifying champions, nurturing relationships, and activating them as references, reviewers, and case study participants
• Own the pipeline of customer stories, testimonials, and case studies in partnership with Content and PMM
• Drive reviews on G2, Capterra, and other key review platforms to strengthen Time Doctor’s market presence
• Design and run customer feedback programs (surveys, NPS, interviews) to surface insights that inform marketing strategy, product priorities, and messaging
• Synthesize customer feedback into actionable recommendations for Marketing, Product, and CS leadership
• Maintain a pulse on customer sentiment, identifying trends before they become retention problems
• Partner with Customer Success as the primary marketing counterpart for post-sale programs
• Work with Product and Product Marketing to incorporate upcoming launches and feature updates into customer-facing campaigns
• Collaborate with Demand Generation on expansion and win-back programs that involve the existing customer base
• Support Partner Marketing on customer-facing joint initiatives where relevant

Requirements:

• 3+ years of experience in customer marketing, lifecycle marketing, or a customer-focused B2B SaaS marketing role
• Proven experience building and running customer advocacy, retention, or expansion programs — not just contributing to them
• Strong understanding of customer journey mapping, lifecycle segmentation, and post-sale marketing motions
• Demonstrated use of AI tools to improve content production, personalization, or campaign efficiency -- not just familiarity, but active use in a professional context
• Hands-on experience with marketing automation and CRM tools (HubSpot experience strongly preferred)
• Ability to analyze customer data and product usage signals to inform targeting and program design
• Excellent written communication skills — you can write an email that customers actually open, a case study that resonates, and a campaign brief that gets alignment
• Experience working cross-functionally with Customer Success, Product, and Marketing teams
• Experience working in a remote or distributed team environment
• Experience at a B2B SaaS company with a mid-market customer base
• Background in workforce management, HR tech, or productivity software
• Experience running NPS or CSAT programs and translating results into marketing action