Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base
Develop lifecycle campaigns tied to key customer milestones — onboarding, feature adoption, renewal windows, and expansion triggers
Use customer data and product usage signals to segment the base and deliver relevant, timely communications
Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns
Build and execute campaigns that drive expansion revenue — upsell, cross-sell, and seat growth within existing accounts
Collaborate with Product Marketing to ensure customers understand the value of new features and product updates
Own and develop TD Academy, Time Doctor's customer education platform
Build and manage Time Doctor’s customer advocacy program — identifying champions, nurturing relationships, and activating them as references, reviewers, and case study participants
Design and run customer feedback programs (surveys, NPS, interviews) to surface insights that inform marketing strategy, product priorities, and messaging
Partner with Customer Success as the primary marketing counterpart for post-sale programs

3+ years of experience in customer marketing, lifecycle marketing, or a customer-focused B2B SaaS marketing role
Proven experience building and running customer advocacy, retention, or expansion programs — not just contributing to them
Strong understanding of customer journey mapping, lifecycle segmentation, and post-sale marketing motions
Demonstrated use of AI tools to improve content production, personalization, or campaign efficiency -
not just familiarity, but active use in a professional context
Hands-on experience with marketing automation and CRM tools (HubSpot experience strongly preferred)
Ability to analyze customer data and product usage signals to inform targeting and program design
Excellent written communication skills — you can write an email that customers actually open, a case study that resonates, and a campaign brief that gets alignment
Experience working cross-functionally with Customer Success, Product, and Marketing teams
Experience working in a remote or distributed team environment

Customer Marketing Manager

Key skills