Create non-commodity content that AI can’t replicate based on customer interviews and SME-driven insight: blogs, ghostwritten thought leadership articles, original research, video scripts, etc.
Optimize existing webpages and copy for conversion and activation.
Measure success in search visibility and conversion, not just vanity metrics
Combine SEO, conversion copywriting, and growth marketing instincts.
Use AI to write the bulk of first drafts, then apply taste, editorial judgment, and audience understanding to ensure the content is distinctive to our brand
Develop a deep understanding of our corporate learning audience and wider industry.
Conduct research within the learning landscape to support GTM messaging.
Stay updated with the latest AI advancements in content writing
Ensure grammatical accuracy, message clarity, and a consistent style and voice throughout all content.
Monitor industry trends, current events, and best practices to make recommendations for timely content.
Work in sprints, with data and results driving priorities — not a fixed content calendar
Ad-hoc content duties as required.
Requirements
A degree in Journalism, English, Communications, Marketing, or a similar field is required
At least 8 years’ experience in a corporate content role
Active use of AI in your daily workflow
Editorial conviction; a natural storyteller with the ability to take key messages and adapt them across formats and channels.
Thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
Ability to manage multiple priorities and tasks while meeting deadlines
Experience with tools in marketing such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc.
Experience writing in a corporate B2B environment
A keen interest in the latest trends and best practices
Benefits
Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance and monthly Flex Allowance to support your success
Endless opportunity for career growth and internal mobility