Senior Brand Content Marketer (Temporary)

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. As a Senior Brand Content Marketer, you will produce original, AI-enabled content to enhance brand reach and audience engagement. Your role involves collaborating with stakeholders, optimizing content for conversion, and staying updated on AI advancements in content writing.

Responsibilities:

• Create non-commodity content that AI can’t replicate based on customer interviews and SME-driven insight: blogs, ghostwritten thought leadership articles, original research, video scripts, etc
• Optimize existing webpages and copy for conversion and activation
• Measure success in search visibility and conversion, not just vanity metrics
• Combine SEO, conversion copywriting, and growth marketing instincts
• Use AI to write the bulk of first drafts, then apply taste, editorial judgment, and audience understanding to ensure the content is distinctive to our brand
• Develop a deep understanding of our corporate learning audience and wider industry
• Conduct research within the learning landscape to support GTM messaging
• Stay updated with the latest AI advancements in content writing
• Ensure grammatical accuracy, message clarity, and a consistent style and voice throughout all content
• Monitor industry trends, current events, and best practices to make recommendations for timely content
• Work in sprints, with data and results driving priorities — not a fixed content calendar
• Ad-hoc content duties as required

Requirements:

• A degree in Journalism, English, Communications, Marketing, or a similar field is required
• At least 8 years' experience in a corporate content role
• Active use of AI in your daily workflow
• Editorial conviction; a natural storyteller with the ability to take key messages and adapt them across formats and channels
• Thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
• Ability to manage multiple priorities and tasks while meeting deadlines
• Experience with tools in marketing such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc
• Experience writing in a corporate B2B environment
• A keen interest in the latest trends and best practices