Own Product Marketing strategy and positioning for HHAeXchange’s provider business
Define scalable operating models, frameworks, and AI-enabled workflows
Partner closely with Product, Growth, CX, Brand, and Sales
Influence and shape product roadmap, pricing, and go-to-market decisions
Own go-to-market strategy and execution for new products
Accountable for the pipeline and revenue impact of product launches
Define target segments, messaging, and success metrics
Establish and maintain standards for product representation across go-to-market channels
Establish structured processes for product launches
Build and operationalize AI-enabled workflows
Identify opportunities to automate and scale Product Marketing operations
Own pricing and packaging strategy in partnership with Product and Finance
Build feedback loops from Sales and customers
Own competitive and market intelligence
Translate product usage insights into adoption, retention, and expansion strategies
Own the quality of all sales-facing product marketing assets
Equip the sales team with resources that accelerate pipeline and close deals
Establish feedback loops between Sales and Marketing to refine messaging and identify market opportunities

Education: Bachelor’s degree required
7–12 years of experience in product marketing, or a related role in B2B SaaS
Experience owning product positioning, launches, and go-to-market strategy
Experience working closely with Sales and Product in a high-growth environment
Record of improving messaging, conversion, or pipeline performance
Experience in healthcare SaaS or other regulated industries is a plus, but not required
Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations
Strong writing and storytelling ability
Ability to operate both strategically and hands-on in execution
Comfort using AI tools to accelerate content creation, analysis, and experimentation
Strong understanding of pricing, packaging, and commercial strategy
Ability to challenge assumptions and bring fresh thinking to existing processes
Curiosity, confidence, and willingness to challenge traditional practices

Provider Product Marketing Director

Key skills