About this role

Serve as the product subject matter expert for M&E within education offerings
Develop deep expertise in Flow Studio and related workflows
Work closely with product teams to understand roadmaps and new functionality
Use data, audience insights, and market research to refine positioning
Build and evolve personas and use cases reflecting the needs of priority audiences
Translate complex product features into content tailored to students and educators
Define and shape technical marketing content needs
Support digital-first go-to-market efforts

Background in product marketing, technical marketing, or related field
Understanding of M&E workflows such as 3D animation, VFX, or real-time production
Hands-on experience using tools such as Autodesk Maya, Blender, Unreal Engine, or similar platforms
Understanding of AI functionality in software
Ability to communicate complex technical concepts clearly
Strong collaboration skills
Data-informed mindset with experience using audience insights and research
Familiarity with AI tools and understanding of AI in content creation and marketing efforts

Media & Entertainment Product Marketing Manager

Key skills