Director of Digital and Brand Marketing

Role Overview

• Leads the innovation, development and governance of enterprise wide brand strategy, including brand architecture, positioning, and long term brand evolution.
• Establishes brand standards and ensures alignment across digital platforms, physical environments, and member experience touchpoints.
• Partners with senior leaders to ensure brand strategy supports organizational goals, growth priorities, and member experience expectations.
• Oversees the strategy and performance of digital channels (website, mobile, digital communications), ensuring they reflect brand standards and deliver a modern, intuitive member experience.
• Leads digital modernization initiatives, including platform enhancements, UX improvements, and digital journey optimization.
• Guides high level content strategy for digital channels, ensuring clarity, consistency, and alignment with brand positioning.
• Partners with internal teams to ensure digital content supports product understanding, member education, and experience clarity.
• Ensures digital messaging and experience design reflect organizational values, including accessibility and inclusion.
• Collaborates with Product, Operations, Technology, and Member Experience teams to ensure brand and digital experience standards are integrated across the end to end member.
• Provides strategic input on physical environment experience design to ensure alignment with digital experience principles.
• Translates business objectives into digital and brand experience KPIs; monitors performance and identifies opportunities for improvement.
• Identifies emerging trends in digital engagement, brand perception, and experience design to guide future strategy.
• Leads and develops a team responsible for digital experience, brand governance, and enterprise content strategy.

Requirements

• Minimum of eight (8) years of progressive marketing experience, including at least five (5) years in a leadership role with responsibility for creating functional strategies or an equivalent combination of education and experience. Demonstrated experience leading brand strategy, digital marketing, and external communications in a complex or regulated environment.
• Bachelor's degree in Marketing, Advertising, Business or related field.

Benefits

• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
• We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Employees also have access to Life and AD&D insurance.
• Employees are able to enroll in our 401k plan.
• Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
• Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.