Impact-focused approach to planning, conducting and communicating research studies focused on understanding user behavior, needs, use cases and workflows, and identifying opportunities for impact.
Supporting the product team by conducting research on user goals, needs and mental models, and usability testing solution ideas and prototypes, including early-stage AI-driven experiences.
Supporting the evaluation of conceptual ideas and prototypes as part of our broader AI-driven product evolution.
Improving our processes and channels of research participant recruiting collaborating closely with Customer Success, Product Marketing, and Lifecycle Marketing.
Develop a deep understanding of the users and the products – and curate that knowledge – updating and being current with all changes and understanding the use cases drive the functionality they support.
Develop a clear understanding of the competitive landscape – informing research direction, opportunities for disruption and innovation.
Deliver key insights through readouts, workshops, and presentations.

5+ years of relevant industry experience in leading research in senior roles in a lean, agile, and delivery-driven environment.
Ability to create research plans and deliver key insights through user interviews, identifying JTBD, defining personas, usability and other user-testing methodologies, and building and facilitating key workshops and presentations to stakeholders and the broader audience at GoTo.
Identify research opportunities and contribute to the research roadmap so that the work balances strategic and tactical feedback.
Strong problem-solving skills and a willingness to innovate coupled with strong self-governing abilities.
Excellent knowledge of qualitative research best practices and approaches.
Strong English communication skills, both written and verbal, as our primary customer base (500k+ users) is in the United States and research is conducted exclusively with English-speaking participants.
Education
Degree in Communications, Cognitive Psychology, HCD/Computer Science, Sociology, Economics, Statistics, or other field emphasizing qualitative analysis of human behavior or equivalent experience.
Research experience in B2B settings (understanding customer needs and gathering feedback from admins, vendors, managed service providers).

Comprehensive health benefits
Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
Tuition reimbursement and access to instructor-led and on-demand learning and development programs
The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

Senior UX Researcher

Key skills