Own the End-to-End Creative Lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, and leading the validation testing of the resulting creative
Stay on the Pulse: Spearhead insight and data gathering to understand audience perception and needs
Differentiate the Brand: Monitor the competitive landscape to ensure our creative work cuts through the noise
Develop Creative Strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs
Lead Creative Testing: Guide pre-market and in-market creative testing with our vendors and internal teams
Partner Across Teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative to ensure our campaigns and marketing activities are strategically sound
Brand Advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization

8+ years of experience in creative strategy, brand planning, or creative insights/research roles
Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications
A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative
Strong creative instincts rooted in audience understanding and competitive differentiation
Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders
Strong qualitative and quantitative research skills
Experience designing and leading creative validation and message testing
Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units
BA/BS required; MBA a plus

Senior Creative Strategist, Brand Strategy – Management

Key skills