Online Membership Associate, Community Engagement

Role Overview

• Assist in curating the Center’s social media presence across major and emerging platforms, including planning, scheduling, publishing, monitoring, and optimizing content.
• Treat the Center’s social channels as a living digital publication, ensuring content is timely, accurate, compelling, audience-aware, and aligned with the organization’s mission.
• Help implement social strategies that increase reach, engagement, supporter acquisition, donor conversion, sustainer growth, and membership growth, including broadcast channels, subscriber channels, DM journeys, and more.
• Collaborate with both Senior Online Membership Associates to develop and then implement platform-specific editorial calendars and campaign plans.
• Package organizational priorities, campaign updates, legal wins, scientific information, breaking news, advocacy opportunities, and fundraising messages into engaging social content.
• Write sharp, clear, compelling social copy, captions, hooks, headlines, calls to action, and community-facing messages.
• Identify opportunities to adapt long-form content, email content, reports, press materials, campaign materials, and internal updates into digestible social-first content.
• Coordinate with content producers to publish and distribute videos, graphics, cutdowns, templates, and other creative assets on social channels.
• Monitor platform trends, social conversations, memes, creator formats, algorithm changes, and emerging best practices to recommend timely content opportunities.
• Engage directly with followers and commentors, identify influencers and potential partners.
• Surface emerging trends to inform campaign planning.
• Help maintain channel voice, posting standards, accessibility practices, and quality control across all social platforms.
• Participate in reporting and analyzing metrics on social media performance, including reach, engagement, audience growth, traffic, conversions, and content trends.
• Use performance data to help improve future content, posting strategies, creative formats, audience engagement, and generating reports to communicate that to the entire team.
• Support rapid-response content needs during urgent campaign moments, breaking news, legal developments, or major organizational opportunities.
• Contribute to team project management tools and editorial calendars to help identify needs, deadlines, and production priorities.
• Perform other job-related duties as assigned.

Requirements

• 3-5 years of experience managing social media channels, digital editorial content, audience engagement, digital communications, journalism, advocacy communications, or a related field.
• Experience using Sprout Social or other similar social media management platforms.
• Excellent writing, editing, headline writing, and editorial judgment.
• Deep understanding of major social media platforms and their distinct audiences, formats, best practices, and content expectations.
• Ability to translate complex issues into clear, accurate, compelling, and accessible digital content.
• Experience planning and maintaining editorial calendars across multiple channels.
• Experience using social media management, scheduling, reporting, and listening tools.
• Ability to analyze social media performance and use metrics to improve content strategy.
• Knowledge of current social media trends, platform changes, creator formats, and emerging digital behaviors.
• Strong project management skills and ability to manage fast-moving content needs under deadlines.
• Ability to collaborate effectively with content producers, campaigners, writers, designers, fundraisers, and communications staff.
• A mission-minded self-starter able to work independently or collaboratively with a geographically distributed team and organization.
• A passion for and knowledge of the natural world and biodiversity.
• Willingness to speak up and offer recommendations, suggestions, and ideas.
• Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.

Benefits

• Fully paid medical premiums for staff, and greatly discounted for families.
• Fully paid dental and vision premiums for staff and their families.
• Generous employer contribution to HSA and HRA’s.
• Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses.
• Center paid premiums for Short Term and Long-Term Disability provided for all staff.
• Center paid premiums for Basic Life Insurance for all staff.
• Discounted premiums for pet discount program.
• For all regular staff 403(b) plan with employer match and increasing employer paid contributions.
• Generous time off policies, including 13 paid holidays per year and 5 “personal” days awarded each year.
• Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year.
• Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave.
• After 5 years of service, all employees receive a 12-week paid sabbatical.
• Relaxed work atmosphere and dress code.