Senior Director, Digital Marketing – Web Strategy

Role Overview

• Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels.
• Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals.
• Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs.
• Develop scalable digital activation strategies aligned to regional and global marketing initiatives.
• Support account-based marketing and targeted engagement initiatives through coordinated digital programs.
• Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization.
• Drive website enhancements focused on engagement, lead generation, and customer experience improvement.
• Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis.
• Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences.
• Monitor and improve website performance, usability, and search visibility.
• Manage performance marketing programs and agency relationships across paid media channels.
• Analyze campaign and website performance data to identify optimization opportunities and improve ROI.
• Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness.
• Drive continuous improvement through testing, experimentation, and performance analysis.
• Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes.
• Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement.
• Support implementation and adoption of new digital marketing capabilities and AI-enabled tools.
• Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards.
• Lead and develop teams across web, digital marketing, and performance marketing functions.
• Manage agency and vendor relationships supporting digital initiatives.
• Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities.
• Support annual planning, budgeting, and prioritization for digital marketing initiatives.
• Foster a culture of accountability, collaboration, innovation, and continuous optimization.

Requirements

• 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations.
• Proven experience leading website strategy, digital campaigns, and performance marketing programs.
• Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys.
• Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies.
• Demonstrated success managing cross-functional initiatives and leading high-performing teams.
• Strong analytical mindset with experience using data and insights to drive optimization and decision-making.
• Excellent communication, collaboration, and stakeholder management skills.

Benefits

• Excellent healthcare package for you and your family
• Savings and Investment – 401(k) match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services (Rocket Lawyer)
• Financial Planning Services (Origin)
• Discounted Pet Insurance (Embrace Pet Insurance)
• Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
• Health and Wellness Reimbursement Program
• Travel Discounts
• Educational Resources
• Career & Personal Development Program
• Employee Referral Bonus Program
• We are a merit-based company
• many opportunities to learn, excel and grow your career!