Teamlead Digital Marketing

Role Overview

• Team leadership: You are the point of contact for your online marketing team, continuously develop the team and provide constructive feedback.
• Strategy development: You develop the company’s marketing strategy together with management and select marketing channels, communication concepts, and target-group-specific measures accordingly.
• Campaign ownership: You coordinate a variety of performance marketing channels and are responsible for monitoring performance metrics, reporting, and preparing analyses (e.g., Google Analytics).
• Campaign optimization: You take a leading role in optimizing these campaigns.
• Brand & Performance: With your in-depth knowledge of brand and performance marketing, you drive further brand building and effective reach growth through creative ideas and data-driven approaches.
• Stakeholder management: You act as an interface to other departments and external service providers.

Requirements

• Education: You have completed a degree in a relevant field (e.g., business, media, or communication studies, e-commerce) or an equivalent qualification with success.
• Experience: You have several years of experience in online marketing, ideally in a SaaS environment.
• Solid knowledge: You are passionate about data-driven processes and have excellent knowledge of various performance marketing channels.
• Team leadership: You have successfully led a team before and can motivate them.
• People skills: You possess excellent communication skills, empathy, and strong interpersonal skills.
• Mindset: You have strong organizational skills, set clear priorities, and keep track of multiple tasks.
• AI competence: You have a solid understanding of how generative AI—especially Claude—works and where it provides real value. Prompt engineering is not a buzzword for you but a tool you use deliberately and pass on to your team.
• Language: You have very good German and English skills, both written and spoken.

Benefits

• Long-term perspective: Become part of a modern, innovative company with a future.
• Remote-first: Work 100% remotely and enjoy maximum flexibility in your workday.
• Flat hierarchies: Benefit from short decision-making paths and direct communication.
• Health: Your health matters to us—we support you with supplementary health insurance and a subsidy for the Wellhub health program.
• Sustainable benefits: Receive attractive employee discounts across many categories through FutureBens.
• Influence & development: Contribute your ideas actively, help shape processes, and expand your skills through continuous training.