Proactively prospect and qualify new business opportunities via outbound calls, emails, and LinkedIn, targeting independent jewellers, retailers, and diamond buyers across the UK.
Research target accounts to identify key stakeholders and tailor outreach that resonates, no generic copy-paste sequences.
Conduct high-volume outreach with a clear narrative: help prospects understand how Nivoda saves them time, money, and headaches.
Qualify inbound leads efficiently, ensuring the right conversations get to the right AEs at the right time.
Book and run high-quality demo calls, with handoff to the Account Executive team after signup and KYC verification, with clear notes and context.
Maintain a clean and accurate CRM (we use Salesforce), pipeline hygiene matters here.
Collaborate closely with AEs and marketing to refine messaging, test new sequences, and share what's working.
Hit and exceed weekly and monthly KPIs around activity, conversations held, and meetings sat, and a few other metrics.
Stay sharp on Nivoda's product, competitive landscape, and the jewellery industry
we invest in your learning.
Be a key voice in shaping how we build and scale the SDR function in EMEA.

1–3 years of experience in a sales or business development role
ideally at a high-velocity SMB SaaS or marketplace company
Proven cold calling experience and genuine comfort on the phone, this role requires daily outbound calling, and you need to be energised by it, not just willing to do it.
You understand what a strong SMB sales motion looks like
short cycles, high volume, value-led conversations.
Excellent communicator
you write clearly, speak confidently, and can adapt your pitch on the fly.
Resilient and driven
you don't let rejection slow you down. You treat every 'no' as data and iterate.
Naturally curious
you ask good questions and genuinely want to understand the customer's world before you pitch.
Organised and accountable
you keep your pipeline clean, your follow-ups timely, and your commitments.
Comfortable working in a fast-paced, ambiguous environment where things evolve quickly and initiative is rewarded.

Flexible working hours and a vibrant company culture
Remote work
Plenty of opportunities for growth and learning
Unlimited holiday allowance
Chance to join and contribute to a company during its exponential expansion phase

Sales Development Representative

Key skills