Senior Product Marketing Manager

Role Overview

• Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments
• Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights that influence product roadmap and GTM decisions
• Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks
• Surface and document insights from customer and sales conversations to create a continuous feedback loop across product, marketing, and sales
• Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals, contributing to ideal customer profile (ICP) development, messaging, and launch planning
• Define and test go-to-market hypotheses quickly — run structured pilots, capture learnings, and scale what works
• Develop pricing, packaging, and promotional strategies (i.e. limited-time offers, packaging, pilot programs) that drive acquisition, monthly recurring revenue (MRR) growth, and retention
• Partner with lifecycle, performance marketing, and creative teams to execute multi-channel GTM campaigns with clear KPIs and structured readouts that demonstrate progress against business outcomes to leaders and cross-functional partners
• Proactively identify and tap into resources across Yelp's broader organization to build capabilities and scale work that a small team couldn't do alone
• Develop and iterate on audience-specific positioning and messaging for AI-native capabilities — including voice AI — translating technically complex features into clear, compelling value propositions that differentiate Yelp Host across restaurant operator segments and use cases
• Build and maintain sales enablement materials that empower inbound and outbound sales teams to close deals
• Source and develop compelling social proof assets that fuel campaigns and reinforce product credibility
• Collaborate with product and engineering teams to ensure major feature launches are supported with the right positioning, customer communications, and enablement materials

Requirements

• 5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment
• Proven track record of conducting customer research (qualitative interviews, surveys, focus groups) and translating findings into actionable GTM strategy
• Experience developing GTM strategies for new products or segments in a B2B SaaS context — including ICP definition, messaging development, and launch execution
• Strong analytical mindset: you’re comfortable working with data to size opportunities, evaluate performance, and make recommendations
• AI-first working style: you actively use AI tools (LLMs, research assistants, automation) to accelerate synthesis, improve output quality, and do more with less
• Comfortable operating without complete resource allocation — able to build cross-functional coalitions, earn trust quickly, and pull in what you need without formal authority
• Outstanding written and verbal communication skills — you write crisp briefs, tight decks, and compelling narratives for both executive and sales audiences
• Comfortable operating independently in an ambiguous environment with shifting priorities; you’re scrappy by default and able to move fast without sacrificing quality
• Bonus: experience marketing AI products with voice or conversational interfaces, or comparable emerging-tech product marketing at an early-stage company or within a 0→1 product inside a larger one.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan