Key skills
Communication
About this role
Role Overview
- Planning, building, and managing Meta ad campaigns across multiple client brands
- Contributing to paid advertising strategy and recommending improvements based on performance data
- Briefing a design agency on creative requirements and managing feedback loops
- Monitoring and optimising campaigns continuously — adjusting targeting, budgets, and creative
- Reporting on campaign performance and lead quality to the Wolf.CO team
- Building expertise across Google Ads as client needs expand
Requirements
- 3+ years of hands-on Meta Ads experience (Business Manager, Ads Manager)
- Proven track record generating qualified leads, not just clicks
- Strong grasp of audience targeting, retargeting, and campaign structure
- Comfortable briefing creatives and thinking strategically about ad angles
- Experience across B2B or service-based lead generation (franchise, consulting, or professional services a bonus)
- Google Ads experience is a plus but not essential
- Strong English communication skills: you'll be working closely with the Wolf.CO team