Manager: Oversee a team of writers to ensure effective, clear, and timely texts.
Multi-Channel Writing. Produce and proofread high-quality English content for…
PR, SEO, CRM, Guides, proofreading, terms, and detailed casino and sportsbook reviews.
Funnels — Pinned messages, welcome offer messages, short scripts, and push notifications.
Tone Management. Guide writer towards perfecting their writing style and to follow each brief’s requirements.
Collaboration. Partner with Social, Design, and Affiliate teams to ensure that the goal of each text is achieved.
Consistency. Maintain a consistent voice with clarity and a strict adherence to compliance standards, while providing a fast service that closely follows the brief.
Optimisation. Use feedback to continuously improve and optimise content.
Human Text. All texts must be completely handwritten; AI-generating texts or using AI to generate ‘writing structure’ is strictly forbidden.

Language Mastery. English writer with excellent vocabulary and proofreading abilities.
Experience. Have held a similar management role and 4+ years of professional writing experience; iGaming, casino, and sports betting experience is required. Strong knowledge of casino tables and autonomous games.
Team Player. Willing to work alongside, and manage, a large writing team.
Copywriting Skills. Strong expertise in conversion copywriting, island the skill to guide other writers in creating compelling offers, CTAs, and "hooks", and long
and short-form writing.
SEO Knowledge. Solid grasp of SEO fundamentals, including keyword usage, content structure, internal linking, and user intent.
Work Ethic. Comfortable managing high output and meeting strict daily deadlines.
English Proficiency. Excellent English comprehension for understanding briefs and coordinating with international teams. Strong drive to check and optimise own texts to the highest level.

Team Lead Copywriters, Native English Speaker

Key skills