Develop and execute Canadian PR strategy to position Robert Half as an industry thought leader.
Build and maintain strong relationships with national and trade media.
Proactively pitch commentary, trends, and data-driven insights to secure coverage.
Manage media inquiries and support issues management and crisis communications.
Develop and maintain spokespeople biographies and approved corporate photography.
Represent Canada on global company PR calls.
Support the global survey program to identify and create strong news release angles.
Maintain positive relationships with media monitoring platform.
Track and report on PR performance and media coverage.
Prepare executives for media opportunities, including briefings and message development.
Support interviews and provide post-interview feedback and coaching.
Identify and coordinate media training needs for key spokespeople.
Write and edit press releases, media pitches, bylines, and thought leadership content.
Support International Business thought leadership programs from a local perspective.
Ensure all written content is accurate, on-brand, and tailored for each outlet.

5–7 years of experience in PR or communications, ideally in professional services, staffing, or a B2B environment.
Excellent written, verbal, interpersonal and public speaking skills.
Strong media relationships, including experience securing Tier 1 coverage.
Exceptional writing, editing, proofreading and storytelling skills.
Experience supporting executives and managing media interviews.
Ability to manage multiple priorities in a fast-paced, global environment.
Experience in crisis communications and issues management is an asset.
Ability to influence and communicate effectively with a variety of professionals from senior leadership to staff level.
Bachelor’s degree required; PR or communications specialization preferred.

Public Relations Manager

Key skills