Own and manage the company’s landing page ecosystem across acquisition channels.
Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
Identify conversion bottlenecks and implement improvements based on performance data.
Establish and refine landing page processes, documentation, and operational workflows.
Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.
Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.
Experience running A/B tests and making decisions based on performance data.
Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.
Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.
Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).
Experience managing multiple projects and stakeholders in a fast-paced environment.
Strong written communication and copy evaluation skills.
Highly organized, proactive, and ownership-oriented.

Nice to Have

Conversion Optimization Lead – DTC Supplement Brand

Key skills