Director, Patient Marketing

Role Overview

• Own the patient and caregiver journey, identifying the moments that matter across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
• Partner with market research to design and interpret patient and caregiver research, social listening, and advocacy input. Translate findings into clear strategic recommendations, messaging direction, and program priorities.
• Ensure patient strategy is connected to HCP, Market Access, Patient Services, and advocacy plans, with shared accountability for identification, conversion, persistence, and PSP enrollment outcomes.
• Lead the unbranded disease education and condition awareness strategy in the pre-launch window, building patient understanding of uncontrolled and resistant hypertension and the role of aldosterone.
• Partner with HCP Marketing on shared moments where patient and HCP voices intersect, including congresses, advocacy events, and co-developed content.
• Lead branded and unbranded patient campaigns end to end, from brief through execution across disease education, awareness, and support. Set strategic direction, define success, and oversee content development across print, digital, social, video, webinar, and educational formats in partnership with the AOR, media agency, production partners, and Omnichannel & Digital Marketing.
• Partner with Omnichannel & Digital Marketing lead to connect patient activation tactics to the broader campaign architecture.
• Partner with Patient Services and Market Access on PSP design and the broader patient support experience, including enrollment, hub interactions, copay, education materials, and adherence touchpoints, so the program reflects patient needs and reinforces onboarding, access navigation, and persistence.
• Manage patient facing materials through Veeva PromoMats and the PRC process.
• Develop and lead patient advocacy, ambassador, influencer, and community engagement strategies, including objectives, audience definition, content guardrails, compliance considerations, and performance measures.
• Lead patient ambassador programming in partnership with the ambassador agency, including ambassador identification, onboarding, training, content development, program logistics, webinars, peer mentor programs, patient storytelling, and other compliant patient-to-patient education initiatives.
• Build authentic, compliant relationships with advocacy organizations, ambassadors, creators, and community groups. Incorporate patient and caregiver perspectives into campaign development and the broader patient experience.
• Define the strategic role of social within patient marketing in partnership with Omnichannel & Digital Marketing, PR, Medical, Legal, Regulatory, and Compliance.
• Lead the AOR and supporting agency partners across patient strategy, creative, research, advocacy, ambassador, influencer, and support workstreams. Define scopes, deliverables, operating cadences, and quality expectations.
• Partner with Analytics and Omnichannel & Digital Marketing to define success measures (including NBRx, TRx, persistence, and PSP enrollment indicators where applicable), review performance, and apply a test and learn mindset to improve effectiveness.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years of pharmaceutical or biotech experience with significant patient marketing strategy and execution responsibility.
• Launch experience strongly preferred.
• Experience leading AOR and specialty agency partners across creative, research, advocacy, and social or influencer programs.
• Cardiovascular or chronic disease experience preferred.

Benefits

• medical
• dental
• vision
• time off
• 401K