This position supports the strategic development and activation of the TruStage brand and plays a key role in strengthening brand presence, consistency, and experience across the enterprise.
Reporting to the Head of Brand Strategy & Engagement, this role translates enterprise brand strategy into clear guidance, programs, and brand marketing initiatives aligned to enterprise objectives.
The Senior Manager leads day-to-day brand stewardship and enterprise brand marketing execution that ensures consistent and effective application of the TruStage brand across channels, experiences and touchpoints.
This role partners cross-functionally with Marketing, Creative, Media, Sales and Communications to reinforce brand standards, narrative, and strategic intent to enable strong execution.
Through cross-functional influence and people leadership, it plays a meaningful role in brand governance and brand health, supporting the development, application, and measurement of brand guidelines, and contributing to the evolution of brand positioning and narrative.
Working closely with the Head of Brand Strategy & Engagement, this role helps ensure that the brand is expressed cohesively through enterprise marketing initiatives.
This role manages a team accountable for Brand, Narrative and Content Strategy, Enterprise and Brand Marketing Campaigns and Brand Measurement partnering with teams across Marketing, Creative, Media, Sales and Communications to drive aligned, on-brand execution.

Bachelor’s degree in marketing, business, finance, or equivalent work experience.
12+ years of experience within brand strategy and/or brand marketing.
Prior experience managing brand and enterprise marketing campaigns.
Experience leveraging brand measurement to build and finesse brand experiences to drive business results.
B2B2C business model experience preferred.
Experience collaborating in a cross-functional, matrixed environment to define and optimize marketing programs preferred.
Foster collaboration and is a clear, concise, and compelling communicator.
Strong ability to influence peers and exercise upward influence to bring momentum to new initiatives.
Detail-oriented; ability to multitask and prioritize projects.
Demonstrated success with problem-solving and innovation.
Ability to use data and analytics to sharpen brand storytelling to drive impact.
Demonstrated experience leading and developing teams, including accountability for performance management, talent development, and organizational outcomes.

Senior Manager, Brand Strategy – Enterprise Marketing

Key skills