Director, Enterprise Marketing Campaigns

Role Overview

• Establish and execute annual and long-term strategic plans for brand and marketing campaigns aligned to organizational priorities. Drive continuous improvement in campaign performance against KPIs, and identify opportunities for innovation and transformative growth that benefit from long-range planning.
• Set strategic direction for existing and new campaigns and set the standard for “execution with excellence” to deliver Make-A-Wish revenue and brand equity objectives. Build alignment and adoption across a nationwide network of independent chapters within a federated model.
• Lead through influence across a broad cross-functional network, beyond two direct reports who drive day-to-day execution of campaign strategies, plans, and tactics. Translate campaign objectives to subject matter experts and mobilize resources across teams including Creative, Social Media, Earned Media, and Entertainment Marketing.
• Accelerate revenue growth by developing campaigns that drive mass-market fundraising (direct response, peer-to-peer) and improve corporate partnership performance. Create strategies and plans that increase revenue, and ensure the Director’s team serves as partners and liaisons between revenue teams and the Brand & Marketing Department.
• Cultivate and maintain strong relationships with external partners and agencies.
• Define, track, and analyze campaign performance metrics, including revenue impact, ROI, brand reach, engagement, and adoption across chapters, and use insights to inform optimization.

Requirements

• A minimum of ten years of experience working in strategic marketing or brand management roles.
• Experience leading integrated, multi-channel campaigns at enterprise or national scale, including work in matrixed organizations and in partnership with external agencies.
• A minimum of five years of experience in successfully supervising, mentoring, and coaching a team of marketing professionals.
• Experience designing and executing qualitative and quantitative consumer research.
• Exceptional written and oral interpersonal communication skills, as well as excellent presentation skills. This role requires the ability to effectively interface with senior management, Board of Directors, staff and external audiences.
• Excellent judgment and creative problem-solving skills, including the ability to anticipate risks and opportunities, with strong negotiation and conflict resolution capabilities.
• Nonprofit marketing or fundraising experience preferred, but not required. Ideal candidate has experience with partnership marketing in nonprofit, sports or entertainment.
• Skilled in Microsoft Office programs. AI fluency a plus.

Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential
• Health Savings Account and Flexible Spending Account Options
• Health Reimbursement Account fully funded by Make-A-Wish America
• Short Term Disability*, Long Term Disability* and Life Insurance
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires