VP, Over The Counter, OTC Store

Role Overview

• Define and execute the enterprise strategy for Humana’s OTC line of business, positioning it as a component of Medicare Advantage and consumer digital experience
• Establish the operating model for OTC benefits, including digital platforms, vendor partnerships, fulfillment models, and integration with internal systems and channels
• Drive innovation across OTC benefit delivery, including personalization, omni‑channel access, automation, and data‑driven experiences
• Partner with Medicare, Pharmacy, Clinical, Technology, Marketing, and Consumer Experience leaders to integrate OTC engagement into the end‑to‑end member journey
• Own business performance, including growth strategy, financial modeling, budgeting, and performance measurement
• Use data and insights to shape assortment and experience strategies that influence member behaviors, increase appropriate benefit utilization, and support outcomes such as adherence, prevention, and condition management
• Lead merchandising and lifecycle strategies across digital and physical fulfillment channels, including personalization, product placement, promotions, and recommendations tied to member needs and business goals
• Establish KPIs focused on benefit utilization, member experience, quality, equity, and operational efficiency
• Ensure compliance with CMS and regulatory requirements governing OTC benefits, working closely with Legal, Compliance, Audit, and Risk teams
• Build and scale the organization, capability, and governance required to support a sustainable OTC digital business
• Serve as an executive thought leader and influencer on consumer benefits, digital engagement, and Medicare innovation

Requirements

• Bachelor’s degree in Business, Healthcare Administration, Digital Strategy, or a related field; Master’s degree preferred
• 12+ years of progressive leadership experience in healthcare, consumer platforms, digital products, or benefits‑driven business models
• Experience leading assortment, merchandising, or category strategy in a consumer, retail, healthcare, or digital commerce environment
• Strong understanding of Medicare Advantage, benefit design, or regulated consumer programs
• Proven ability to lead complex initiatives across technology, operations, compliance, and consumer experience
• Strong analytical capability in using customer, product, and utilization data to influence consumer behavior and business outcomes
• Financial and strategic acumen, including experience developing business cases and managing growth investments
• Executive presence with the ability to influence senior leaders and enterprise stakeholders.

Benefits

• Health insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities