Customer Marketing & Community Manager - Contract

Simbe is at the forefront of retail innovation, focusing on cutting-edge AI and robotics technologies. They are seeking a Customer Marketing & Community Manager to lead customer education, robot certification, and community programs aimed at enhancing product adoption and engagement among retail associates and store managers.

Responsibilities:

• Own end-to-end delivery and growth of the Tally Robot Certification program, scaling from the current pilot to broader rollouts across Simbe's client base and building the program into a multi-level certification program
• Refine the program based on learner feedback, completion data, and downstream adoption signals, ensuring Tally Robot Certification stays best-in-class as the customer base grows
• Define and track program KPIs including certification completion rates and post-certification adoption signals
• Partner with Product Marketing on launch announcements, brand identity, and ongoing GTM packaging that positions Tally Robot Certification as a premium and differentiated client benefit
• Refine and operate marketing-led onboarding communication programs that complement the existing Client Success delivery, ensuring every new account experiences a high-quality, branded ramp into Tally adoption
• Build evergreen content, communications, and resources used across the full client journey, from onboarding and pilot through expansion and continued adoption
• Surface adoption insights back to Product Marketing, Growth, and Sales to inform messaging, expand-motion programs, and product development priorities
• Lead new programs such as the Store Leader Summit, Store Leader of the Year Awards, Store Leadership Council, and regional store team meetups owning programming, on-the-ground execution, and follow-through
• Build and grow the Simbe Community as a scalable engagement layer with primary focus on elevating retail associates and store managers, including digital community presence and recurring touchpoints
• Partner with Growth Marketing on event logistics, vendor management, and post-event reporting
• Source and develop a pipeline of store-level advocates for case studies and speaking opportunities
• Operationalize voice-of-customer capture across community programs and feed insights to Product, Product Marketing, Strategy, and Sales
• Partner with Product Marketing on customer proof points that anchor positioning, sales enablement, and thought leadership
• Partner with Product Marketing to define clear performance metrics for each program tied to adoption, retention, expansion, and advocacy
• Implement a test-and-learn approach across formats, content, and channels to optimize for engagement and outcomes
• Report cadence and insights to marketing and commercial leadership on a recurring basis
• Act as the marketing point-of-contact for Customer Experience and Client Success on store adoption, certification, and community programs
• Collaborate with Product Marketing on customer narrative, Growth Marketing on event execution, Sales on advocacy needs, and Demand Generation on account-tied programming
• Manage external vendors, contractors, and agencies where appropriate to extend team capacity

Requirements:

• 5-8 years of experience in customer marketing, customer education, customer community, customer advocacy, or related customer-facing program roles
• Proven success scaling customer education, certification, or community programs in B2B2C environments
• Strong experience partnering with Customer Success, Sales, and Product Marketing on customer-facing programs
• Track record designing and operating customer-facing events at scale including executive-level summits, regional gatherings, and digital programming
• Operational discipline to scale what works and the curiosity to refine based on customer feedback
• Strong analytical mindset with experience tying program engagement to adoption, retention, and revenue outcomes
• Excellent written and verbal communication skills with the ability to engage frontline retail teams, store managers, and retail executives
• Experience managing external vendors, agencies, and contractors
• Familiarity with marketing technologies including marketing automation, CRM, and content management platforms
• Willingness to travel 25 to 50% for store visits, customer summits, conferences, and regional meetups
• Knowledge of retail operations and frontline workforces strongly preferred
• Knowledge of AI, automation, and robotics industries strongly preferred