Marketing Automation Engineer

Role Overview

• Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript, and SSJS to deliver personalised, triggered communications at scale.
• Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms, and third-party data sources.
• Partner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points.
• Build and maintain reusable AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks to accelerate campaign velocity and enforce governance standards.
• Develop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends, and enable real-time personalization across channels.
• Implement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing compliance (CAN-SPAM, GDPR, CASL), and audit logging.
• Collaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness, and regulatory compliance before every deployment.
• Define and maintain a roadmap for CRM platform enhancements, new channel integrations, and automation capabilities aligned to business growth objectives.
• Monitor and analyze campaign performance metrics—open rates, click rates, conversion, deliverability—and use insights to drive continuous optimisation of programs and infrastructure.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field
• MBA or advanced business degree a plus
• 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud
• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred
• Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder
• Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic
• Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation
• Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC
• Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals
• Familiarity with CRM data privacy regulations (GDPR, CAN-SPAM, CASL) and how they shape data architecture and campaign execution
• Experience with CDP or data lake integrations feeding CRM activation layers
• Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements
• Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation
• Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance.

Tech Stack

• Cloud
• SOAP
• SQL

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave