Shape and scale high-impact brand partnerships that drive real commercial and customer value
Build and deliver Lloyds Banking Group’s partnerships strategy—helping to elevate existing relationships
Identify and develop new, innovative opportunities across sponsorship, media, data and technology partnerships
Sit within the Brand, Marketing & Experience (BMX) function, working in a fast-growing team
Manage a team and collaborate closely with another Senior Manager
Influence senior stakeholders across the Group
Evaluate and shape partnership opportunities, bringing them to life from concept through to activation and performance measurement
Act as a trusted partner to both internal teams and external organisations
Ensure partnerships deliver long-term impact, brand alignment and measurable success
Contribute to a culture that is collaborative, ambitious and customer-focused

8+ years proven experience in brand partnerships or sponsorship within a complex, matrixed organisation (financial services experience beneficial but not essential)
Strong stakeholder management experience with the ability to influence senior leaders and build long-term, strategic relationships
Experience developing and delivering partnership strategies—from concept creation through to activation and performance measurement
Commercial and analytical capability, with experience using data and insights to evaluate partnership performance and drive optimisation
Experience managing agencies and third-party partners (5+ years), including budget management, governance and performance oversight
Strong leadership capability, with experience managing, coaching and developing high-performing teams
Existing network within the brand partnerships or sponsorship landscape
Experience working across media, data or technology-led partnerships
Background in large-scale brand activation campaigns

Senior Manager – Brand Partnerships

Key skills