Senior Lead, Demand Generation

Role Overview

• We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion.
• This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments.
• As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices.
• You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration.

Requirements

• BA/BS in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
• Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
• Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
• Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
• Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
• Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
• Highly collaborative, proactive, and self-directed with strong cross-functional influence.
• Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM (preferred).
• Experience in the enterprise software, data, or cloud infrastructure space (preferred).
• Familiarity with ABM strategies and tools (preferred).
• Experience managing agency or vendor relationships for paid media or content syndication programs (preferred).

Tech Stack

• Cloud

Benefits

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
• We provide access to CuraLinc to aid employees in health and wellness tips and practices.
• Wellness Fridays extending to December 2026!
• Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.