Head of Marketing

Role Overview

• Own the AU Marketing P&L: Define and lead the marketing strategy for Australia from launch through scale
• Set the priorities, the budget, and the measurement frame for the market
• Partner with the AU General Manager: Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities
• You'll be the marketing voice in AU leadership decisions
• Bridge with HQ: Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams
• Translate global capability into local impact and surface AU insight back to HQ
• Market Intelligence & Channel Mapping: Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms
• HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors
• Identify premium channels and moments to engage them effectively
• Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization
• Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency
• Brand Voice: Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant
• Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations
• Build the Team: Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven
• Key Metrics (KPIs): Funded accounts in Australia, including HNWI share. Customer LTV and LTV/CAC payback for AU cohorts. Market penetration: Nexo funded accounts as a percentage of the active AU crypto investor base.

Requirements

• 10-15+ years in senior marketing roles, with deep knowledge of the Australian market
• Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute
• Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading
• Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones
• Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes
• Hands-on crypto user with strong understanding of local crypto culture, media, and terminology
• Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools
• Strong stakeholder management — able to align global and local priorities effectively across multiple time zones
• Bias for action, structured thinking, and high editorial standards
• Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators
• Demonstrated ability to build and mentor a local team once traction is proven

Benefits

• Competitive compensation with performance bonus
• Hybrid work
• Dedicated learning budget
• Regular team events