Director, Product Marketing, Acquia Source

Acquia is a company that empowers ambitious brands to create impactful digital customer experiences. They are seeking a Director of Product Marketing to lead the go-to-market strategy and ensure the commercial success of Acquia Source, a key product in their digital experience platform.

Responsibilities:

• Own the end-to-end GTM for our solution, including the command center, Acquia AI, and Source CMS
• Define the ICP, the buyer journey, and the routing logic across every conversation a seller will be in (AI invisibility, CMS displacement, Drupal ecosystem, security-led, agency-driven, expansion)
• Sharpen, defend, and evolve the Acquia Source positioning ("Build faster. Manage less. Trust every experience.")
• Drive the launch motion for Acquia Source as it rolls out to Source CMS, Cloud Platform, and DAM customers through 2026, and the ongoing release cadence for Acquia AI
• Equip global sales, SEs, CSMs, and partners to win
• Own the pitch deck, the discovery framework, the scope diagnosis questions, the talk tracks, and the training that goes with them
• Define what success looks like in numbers (pipeline sourced, pipeline influenced, win rate by motion, time to close, attach rate of Acquia AI, sales enablement adoption, asset performance) and instrument it from day one
• Pull product, sales, demand gen, content, brand, CS, and partner teams onto the same page and the same timeline
• Collaboration with the other PMM leads is critical
• A member of the PMM team will deliver win/loss reports and competitive updates on a regular cadence
• Partner with demand gen and content to translate the GTM for our solution into campaigns that generate pipeline, with assets (web, blog, paid, email, video, customer story) that map to the right conversation and the right buyer
• Partner with product and finance on pricing and packaging decisions for Acquia Source, Acquia AI usage, and the on-ramps

Requirements:

• 8+ years of product marketing experience, with meaningful time in B2B SaaS or enterprise software. Director-level scope (owning a product line end to end) is required
• A track record of launching and scaling complex platform or AI products into enterprise buyers, with proof points you can point to: pipeline generated, win rate moved, sales motion changed
• A demonstrated operating cadence built around weekly metrics review, fast iteration, and visible decision-making. You can show us examples of a number you moved, what you changed, and how fast
• Demonstrated ability to lead through influence across product, sales, marketing, and CS in a fast-moving org. Bonus if you've done it through a re-platforming, a rebrand, or a category shift
• Exceptional written and verbal communication. You can write the narrative, build the deck, and deliver the pitch yourself
• Deep comfort with the modern DXP, CMS, MarTech, or AI infrastructure landscape. You understand why AEO/GEO matters, why governed AI is a buying criterion, and why open architecture is a credibility play with IT
• A data instinct. You use quant and qual to decide where to invest, and you are honest with yourself when the data says to change course
• Experience marketing AI-native or AI-augmented enterprise products, especially with a human-in-the-loop governance story
• Background in DXP, CMS, DAM, or content infrastructure (Drupal ecosystem experience is a plus, not a requirement)
• Experience building GTM motions that span multiple personas (marketing + IT + security + C-suite) inside the same deal
• Experience driving expansion motions into an existing enterprise customer base