Define and execute the commercial strategy for the German market, ensuring alignment with company objectives
Monitor overall sales performance and ensure achievement of global targets and objectives by product category
Establish, track and optimize KPIs, defining action plans to drive growth and improve business performance within the luxury network
Lead business development initiatives, identifying and securing new B2B opportunities and strategic partnerships
Develop and maintain strong relationships with key clients, ensuring long-term collaboration and business growth
Lead, coach and develop the commercial team (Area Managers, Trainers, Trade Marketing), ensuring high performance and engagement
Ensure excellence at POS level by driving customer experience, sales standards and execution quality
Collaborate closely with cross-functional teams to implement brand strategies, projects and launches effectively
Analyse business data, identify risks and opportunities, and provide strategic recommendations to senior management
Ensure achievement of budgeted revenues and profitability targets

Minimum 8–10 years of experience in commercial leadership roles, ideally within luxury or selective cosmetics industry
Proven track record in B2B sales, business development and team management
Strong strategic thinking combined with hands-on execution capability
Excellent analytical skills and strong experience managing business through KPI analysis
Strong leadership and people management skills, with the ability to inspire and develop teams
Excellent communication and negotiation skills
Fluency in German and English is required
Advanced Microsoft Office skills
Entrepreneurial mindset, results-oriented and highly collaborative
Passion for luxury retail and cosmetics

Commercial Director

Key skills