Senior Marketing Manager

Role Overview

• Independently plan, implement and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
• Continuously analyze campaign KPIs (CTR, CPA, ROAS, LTV) and derive concrete optimization measures
• Create and maintain campaign reporting and present results to senior management
• Develop and test ad creatives, landing pages and A/B tests to optimize conversions
• Manage and expand additional digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
• Work closely with content, design and product teams to develop cross‑channel campaign concepts
• Monitor the market and competitors in the online gaming sector and identify new growth opportunities
• Manage campaign budgets and proactively report deviations

Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification
• Minimum of 3 years’ professional experience in performance or digital marketing, ideally in the gaming or entertainment industry
• Proven expertise in independently managing Google Ads and Facebook/Meta campaigns
• Strong analytical skills and confident use of tools such as Google Analytics 4, Google Tag Manager and Meta Business Suite
• Experience with marketing automation tools (e.g. Funnel.io) is a plus
• Creative in developing campaign ideas combined with a strong data-driven mindset
• Solid knowledge of tracking implementation (e.g. Google Tag Manager, pixel setup, conversion tracking) and experience handling user data in a GDPR-compliant manner
• Confident use of AI tools in a marketing context (e.g. ChatGPT, Claude, Jasper) and the ability to independently build AI-supported workflows and processes, e.g. for campaign copy, reporting, audience analysis or automating recurring tasks
• Understanding of consent management platforms (e.g. Cookiebot, OneTrust) and cookieless tracking alternatives (e.g. server‑side tracking, Conversion API)
• Independent, structured working style and strong communication skills
• Very good German language skills (written and spoken), good English skills
• Desirable: passion for online gaming and a good understanding of gaming audiences and trends
• Knowledge of SEO/SEA and content marketing
• Experience with influencer or streamer marketing on platforms such as Twitch and YouTube
• Basic knowledge of HTML/CSS or experience with CMS systems

Benefits

• Professional colleagues with several years of industry experience
• Dynamic environment with flat hierarchies and fast decision‑making
• Flexible working hours and remote work/home office
• Personal annual training budget
• Regular company events
• Fruit, beverages and meal allowances
• Subsidy for the Deutschlandticket (public transport pass)