Senior Performance Marketing Manager

Role Overview

• You take ownership of our entire performance marketing across Meta, Google, and new channels.
• You manage and challenge existing agencies with the goal of gradually building in-house expertise.
• You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5.
• You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats.
• You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential.
• You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC.
• You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%.
• You advance our tracking and attribution setup and bring it to the next level.

Requirements

• You have led or played a key role in building performance marketing in a D2C or e-commerce setup.
• You have managed significant budgets (ideally >€100k monthly ad spend) and know how to scale profitably.
• You think like an entrepreneur, question assumptions, and make decisions based on data.
• Education/degree: Not decisive — what's more important is that you can deliver.
• Meta Ads, Google Ads (including Performance Max), creative testing, funnel logic.
• Fluent in German and English.

Benefits

• Impact: You will build one of the company's most important growth channels.
• Ownership: No micromanagement — you will have real decision-making authority.
• Team: Direct collaboration with founders/decision-makers.
• Growth: Extremely steep learning curve through direct impact on revenue and scaling.
• Product: An emotional D2C product with real customer value.