Director of Retail – LATAM

Role Overview

• Align the sales organization’s objectives with firm business strategy through active participation in Oura’s strategic planning, sales strategy development, forecasting, sales planning, and budgeting.
• Identify and capitalize on market opportunities to drive sales growth and market share.
• Set and achieve sales targets and KPIs for retail channels across Latin America.
• Monitor sales performance, analyze trends, and adjust strategies as necessary to meet and exceed targets.
• Proactively assess existing sales organization support investments, including MDF/CO-OP, Conditional/Unconditional Rebates, Merchandising and Administrative support.
• Build and maintain strong relationships with key retail partners, including major electronics retailers, department stores, and specialty stores.
• Negotiate and manage contracts, pricing, and promotional activities with retail partners.
• Lead distributor strategy, performance management, forecasting, inventory planning, and commercial negotiations across the region.
• Lead, mentor, and develop a high-performing retail sales team, fostering a culture of excellence and accountability.
• Provide guidance and support to sales managers and representatives to enhance their performance and career development.
• Conduct market research to stay abreast of industry trends, competitive landscape, and consumer behavior.
• Provide regular reports and insights to senior leadership on sales performance, market conditions, and strategic recommendations.
• Work closely with marketing, product development, and supply chain teams to ensure alignment and support for retail sales initiatives.
• Partner with DTC, Membership, Partnerships, and Enterprise teams to drive omnichannel growth opportunities across the region.
• Collaborate on the development and execution of marketing campaigns and product launches to maximize retail impact.

Requirements

• 12+ years of experience in retail sales, trade, and account management, with 5+ years in a leadership role focused on LATAM.
• Must be bilingual – English and Spanish.
• Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others.
• Strong background in driving success with existing partners, launching new retail channels and managing complex product launches.
• Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers – 3PL programs, training, maintenance programs, etc.
• Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales.
• Strong strategic thinking, analytical acumen, and project management skills.
• Excellent relationship management and communication skills.
• Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave