Regional Channel & Customer Marketing Manager, APAC

Role Overview

• Support in the definition of the channel, region, brand and customer strategy planning mid to long-term.
• Ownership of the APAC GTR promotional slotting boards, working alongside all stakeholders in the construction and maintenance of these promotional plans.
• Striving to achieve best in class execution of all Campari touchpoints, within the region and channel.
• Define, implement and continuously refine the Off Trade Perfect Store model in the region with focus on the first ever pilot at Singapore Airport.
• Develop and manage agency network for the region.
• Managing trade marketing regional budget, briefing and coordinating key projects and tracking performance.
• consolidation and update of the promotional calendar for APAC with respective allocation of commercial and trade marketing budget.
• Analysis and reporting of activities according to pre-established KPI.
• collection and consolidation of all necessary info by key location (price, permanent visibility, listings, position on shelf).
• Coordinate and support the team to bring to life successful events.
• Coordinates the organization of TFWA trade show and other industry related events in the APAC region.
• input and alignment with the mid/long-term business unit plans.
• Formulate and execute a tight strategy to deliver to the plans.
• Eyes and ears on the ground for progress reports, additional opportunities and threats.
• manage the investments to build the brands and products within the channel and achieve long-term sustainability and a positive return on investment (where required).
• Provide solutions to overcome challenges. Thinking outside the box to deliver opportunities for future growth and add value to the business relationship.
• Support the Global Academy Coordinator acting as a link with the Regional Commercial Team ensuring in store excellence execution on the Perfect Store levers and coordinating local staff trainings.
• Actively support and provide inputs on 2027 APAC Brand plans as well as A&P Budget CCM 2027 forecast and preparation.

Requirements

• Minimum 5 years’ experience in Trade marketing, Brand Activation, Customer marketing
• GTR Channel experience is mandatory
• Spirits Industry experience is a strong plus
• Majority APAC experience
• Master of trade marketing techniques and tools (managing BTL, agencies and customer relations)
• Project management and strong execution capabilities
• Excellent organizational skills and attention to detail
• Customer and results oriented
• International mindset and ability to work in a multicultural environment
• Innovative approach and creative thinking
• Proactive and energizing behavior
• Excellent communication and influencing skills
• Fluent in English and business capable in Mandarin
• Microsoft Office proficient.

Benefits

• Availability to travel internationally for up to 30-40% of time (both long and short distance trips).
• 60% + time in the office, 40% flexibility with working locations.