Manage and optimize advertising campaigns across Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels
Help drive growth and visibility across Faire and other marketplace platforms
Improve TACOS, ROAS, contribution margin, and overall profitability through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies
Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly
Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities
Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights
Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

3+ years managing performance marketing for eCommerce or CPG brands
Deep experience with Amazon PPC
Experience with Walmart Connect
Experience managing Meta Ads
Experience managing Google Ads and YouTube campaigns
Experience scaling TikTok Shop or TikTok Ads
Strong analytical and Excel/Google Sheets skills
Ability to interpret data and make fast decisions
Experience managing advertising budgets profitably
Experience with Reddit Ads and community-driven marketing
Experience with Instacart Ads or retail media networks
Experience working with food, beverage, or snack brands
Experience with Shopify brands
Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
Understanding of retail velocity and omnichannel strategy
Experience with creative testing and landing page optimization

Work from home
Payment in dollars per working hour (40-hour week)
Starting salary of USD $2.200/month, with room for raises based on performance
A workplace that values its people
Professional development opportunities to grow your career
Be part of a supportive team that values your input and achievements
Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients

Virtual Assistant – Performance Marketing Specialist

Key skills