Director, Creative CCTM

Role Overview

• Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
• Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
• Own and evolve the articulation of brand narratives across the full consumer journey.
• Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
• Serve as the key European creative point of contact with Global creative teams.
• Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
• Lead and challenge agency partners through the creative development process to deliver high‑quality, distinctive, and digitally forward work.
• Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
• Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively.
• Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints.
• Evaluate creative work using pre‑testing, in‑market performance data, and post‑campaign analysis.
• Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network.
• Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling.

Requirements

• Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
• 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
• Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets.
• Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
• Experience working closely with world‑class creative agencies and multi‑market stakeholders.
• Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
• Excellent communication, storytelling, and conceptual thinking skills.
• Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment.
• Passion for culture, creativity, and innovation.
• FMCG or beverage experience preferred but not required.

Benefits

• World ‑ Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca‑Cola Company.